http://hdl.handle.net/2173/31152 Sun, 19 May 2013 20:14:03 GMT 2013-05-19T20:14:03Z http://hdl.handle.net/2173/224190 Title: Constructing the value of a British postgraduate qualification: perceptions of alumni from marketing programmes Authors: Lie, Jie Abstract: Purpose – This pilot study explores the value of a British postgraduate marketing qualification by examining alumni’s perception of their education and its consequences and discuss possible implications for postgraduate marketing education. Design/methodology/approach – Primary data were collected from 30 postgraduate marketing alumni of eight countries using a Likert-scale questionnaire followed by structured interviews. Findings – The results indicate that although alumni reflect favourably on the acquisition of knowledge, development of personal characteristics and the self-actualisation aspects of their education, they are less happy with the level of practical marketing experience and quality of skills they possess. The findings indicate that marketing educators might not have forcefully delivered what they largely agree in the sense that marketing education should have an explicit focus on developing students into practitioners. Research limitations – This pilot research intends to encourage debate about the purpose of postgraduate marketing education. Further research using a bigger sample is desired. Practical implications – This study indicates that a realignment of curriculum design by postgraduate marketing education providers is needed to produce highly skilled graduates and remain competitive in the market. Originality/value – This study reveals postgraduate marketing alumni’s perceptions of the value of their British qualification. The findings should be of immediate interest and practical value to marketing educators and marketing programme leaders. Wed, 16 May 2012 00:00:00 GMT http://hdl.handle.net/2173/224190 2012-05-16T00:00:00Z http://hdl.handle.net/2173/1797 Title: Integrating e-learning into full-time undergraduate teaching - some reflections on the choices made Authors: Coles, Susan; Cuthbert, Peter Abstract: This paper reports on the experiences of two early adopters of WebCT at MMU Cheshire who combine elements of e-learning with more traditional face-to-face undergraduate teaching. It explains firstly, the authors' views of their own role in the learning situation. It then explores how this was translated into practice given the authors' understanding of the capabilities of the software. The elements explored include delivery of learning material in place of lectures, delivery of lecture session support materials, use of the sites as 'universal unit information sources', use of the bulletin board facility for discussions, on-line formative assessment, on-line summative assessment and e-mail support. For each unit the advantages and disadvantages of WebCT are identified, and it is suggested that the old adage of pleasing some of the people some of the time appears to apply. The paper briefly examines student performance in relation to their use of the WebCT resources provided and concludes that, like any of the other support mechanisms offered to students, it appears to be the most motivated who make the best use of the facilities. The paper concludes that the authors now see that their expectations of their own role and that of the students in the learning situation was, perhaps, a little optimistic. Description: This paper was also presented at the MMU Teaching and Learning Conference, 15 September 2004. Thu, 01 Jan 2004 00:00:00 GMT http://hdl.handle.net/2173/1797 2004-01-01T00:00:00Z