The influence of position and gender on personal networks in a UK professional service

2.50
Hdl Handle:
http://hdl.handle.net/2173/109313
Title:
The influence of position and gender on personal networks in a UK professional service
Authors:
Tonge, Jane
Citation:
Industrial Marketing Management, 2010, vol. 39, no. 3, pp. 390-399
Publisher:
Elsevier
Issue Date:
2010
URI:
http://hdl.handle.net/2173/109313
DOI:
10.1016/j.indmarman.2009.01.001
Additional Links:
http://www.elsevier.com/wps/find/journaldescription.cws_home/505720/description#description
Abstract:
This paper presents empirical findings regarding the content and process of personal contact or social networks and networking of practitioners in a professional service. The focus of the study is public relations practitioners operating in seven consultancies across the UK, in Manchester, London, Yorkshire and Cheshire. Using qualitative methodologies including in-depth interviews and network mapping, the study reveals practitioners' network size and variety of contacts, and their role in client acquisition and retention. In particular, the study suggests that position and gender are two key influences on practitioners' personal networks. The study appears to identify that managers may have the smallest networks compared to their colleagues and especially lack weak tie contacts in the form of friends, and that female practitioners may have larger and more varied personal contact networks than men. The study thus offers an insight into personal network membership for public relations practitioners, hitherto unexplored, plus a deeper understanding of interactional dimensions of social networks and the gendered nature of networking in the UK public relations sector.
Type:
Article
Language:
en
Description:
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Industrial Marketing Management, published by and copyright Elsevier.
Keywords:
Social networks; Small business; Public relations; Professional services; Gender
ISSN:
0019-8501; 1873-2062

Full metadata record

DC FieldValue Language
dc.contributor.authorTonge, Janeen
dc.date.accessioned2010-08-09T13:26:07Z-
dc.date.available2010-08-09T13:26:07Z-
dc.date.issued2010-
dc.identifier.citationIndustrial Marketing Management, 2010, vol. 39, no. 3, pp. 390-399en
dc.identifier.issn0019-8501-
dc.identifier.issn1873-2062-
dc.identifier.doi10.1016/j.indmarman.2009.01.001-
dc.identifier.urihttp://hdl.handle.net/2173/109313-
dc.descriptionFull-text of this article is not available in this e-prints service. This article was originally published following peer-review in Industrial Marketing Management, published by and copyright Elsevier.en
dc.description.abstractThis paper presents empirical findings regarding the content and process of personal contact or social networks and networking of practitioners in a professional service. The focus of the study is public relations practitioners operating in seven consultancies across the UK, in Manchester, London, Yorkshire and Cheshire. Using qualitative methodologies including in-depth interviews and network mapping, the study reveals practitioners' network size and variety of contacts, and their role in client acquisition and retention. In particular, the study suggests that position and gender are two key influences on practitioners' personal networks. The study appears to identify that managers may have the smallest networks compared to their colleagues and especially lack weak tie contacts in the form of friends, and that female practitioners may have larger and more varied personal contact networks than men. The study thus offers an insight into personal network membership for public relations practitioners, hitherto unexplored, plus a deeper understanding of interactional dimensions of social networks and the gendered nature of networking in the UK public relations sector.en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urlhttp://www.elsevier.com/wps/find/journaldescription.cws_home/505720/description#descriptionen
dc.subjectSocial networksen
dc.subjectSmall businessen
dc.subjectPublic relationsen
dc.subjectProfessional servicesen
dc.subjectGenderen
dc.titleThe influence of position and gender on personal networks in a UK professional serviceen
dc.typeArticleen
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