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espace at MMU > Faculties > Faculty of Business and Law > Centre for Corporate and Public Affairs  > Strategies

Please use this identifier to cite or link to this item: http://hdl.handle.net/2173/3905
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Title: Strategies
Authors: Moss, Danny A.
Citation: Moss. D.A. Strategies. In R.L. Heath, ed. Encyclopedia of public relations. California: Sage, pp. 823-826.
Publisher: Sage Publications
Issue Date: 2005
URI: http://hdl.handle.net/2173/3905
Additional Links: http://www.sagepub.com/booksProdFeatures.nav?prodId=Book225358
Type: Book chapter
Language: en
ISBN: 0-76192-733-6
Appears in Collections: Centre for Corporate and Public Affairs
Marketing and Retail

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