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The advance of public relations as a discipline: retrospect and prospect
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| Title: | The advance of public relations as a discipline: retrospect and prospect |
| Authors: | Moss, Danny A.
Harris, Phil
Cornelissen, Joep P. |
| Citation: | Moss, D.A. et al. The advance of public relations as a discipline: retrospect and prospect. In A. Schorr et al, eds. Communication research and media science in Europe: perspectives for research and academic training in Europe's changing media reality. New York/Berlin: Mouton de Gruyter, 2002. |
| Publisher: | Mouton de Gruyter |
| Issue Date: | 2002 |
| URI: | http://hdl.handle.net/2173/3906 |
| Type: | Book chapter |
| Language: | en |
| ISBN: | 3-11017-215-1 |
| Appears in Collections: | Centre for Corporate and Public Affairs
Marketing and Retail
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