Public relations practitioner role enactment at the senior management level within UK companies

2.50
Hdl Handle:
http://hdl.handle.net/2173/4387
Title:
Public relations practitioner role enactment at the senior management level within UK companies
Authors:
Moss, Danny A.; Warnaby, Gary; Newman, Andrew J.
Citation:
Journal of public relations research, 2000, vol. 12, no. 4, pp. 277-307
Publisher:
Lawrence Erlbaum Associates
Issue Date:
2000
URI:
http://hdl.handle.net/2173/4387
DOI:
10.1207/S1532754XJPRR1204_1
Additional Links:
http://www.leaonline.com/loi/jprr
Abstract:
This article presents the findings of an initial investigation into the role that the public relations function plays in some of the leading companies in the United Kingdom. The study sought to uncover the pattern of practitioner role enactment within these companies and, in particular, the extent to which practitioners are involved directly in the formulation and implementation of corporate and business strategies. The study revealed considerable differences in the level of practitioner involvement in strategic decision making, with some practitioners fulfilling primarily technical roles and others enacting a more significant managerial role, advising senior executives on policy issues and assisting in the implementation of strategies. Factors such as the industry and organizational context, management expectations of public relations, and the perceived professional competence of practitioners emerged as important determinants of the level of practitioner involvement in strategic decision making. Drawing on the study's findings, a number of propositions have been advanced that may help to guide future inquiries into practitioner role enactment, particularly at the senior management level within organizations.
Type:
Article
Language:
en
Keywords:
Practitioner role enactment; UK companies; Public relations
ISSN:
1062-726X
EISSN:
1532-754X

Full metadata record

DC FieldValue Language
dc.contributor.authorMoss, Danny A.-
dc.contributor.authorWarnaby, Gary-
dc.contributor.authorNewman, Andrew J.-
dc.date.accessioned2006-09-15T12:59:50Z-
dc.date.available2006-09-15T12:59:50Z-
dc.date.issued2000-
dc.identifier.citationJournal of public relations research, 2000, vol. 12, no. 4, pp. 277-307en
dc.identifier.issn1062-726X-
dc.identifier.doi10.1207/S1532754XJPRR1204_1-
dc.identifier.urihttp://hdl.handle.net/2173/4387-
dc.description.abstractThis article presents the findings of an initial investigation into the role that the public relations function plays in some of the leading companies in the United Kingdom. The study sought to uncover the pattern of practitioner role enactment within these companies and, in particular, the extent to which practitioners are involved directly in the formulation and implementation of corporate and business strategies. The study revealed considerable differences in the level of practitioner involvement in strategic decision making, with some practitioners fulfilling primarily technical roles and others enacting a more significant managerial role, advising senior executives on policy issues and assisting in the implementation of strategies. Factors such as the industry and organizational context, management expectations of public relations, and the perceived professional competence of practitioners emerged as important determinants of the level of practitioner involvement in strategic decision making. Drawing on the study's findings, a number of propositions have been advanced that may help to guide future inquiries into practitioner role enactment, particularly at the senior management level within organizations.en
dc.language.isoenen
dc.publisherLawrence Erlbaum Associatesen
dc.relation.urlhttp://www.leaonline.com/loi/jprren
dc.subjectPractitioner role enactmenten
dc.subjectUK companiesen
dc.subjectPublic relationsen
dc.titlePublic relations practitioner role enactment at the senior management level within UK companiesen
dc.typeArticleen
dc.identifier.eissn1532-754X-
dc.format.digYES-
All Items in e-space are protected by copyright, with all rights reserved, unless otherwise indicated.