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espace at MMU > Research Institutes > Research Institute for Business and Management (RIBM) > Business Information Technology and Management Science > Of mice and pen

Please use this identifier to cite or link to this item: http://hdl.handle.net/2173/84303
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Title: Of mice and pen
Authors: Pal, John W.
Stubbs, Mark A.
Citation: Learning and teaching in action, 2002, vol. 1, no. 2
Publisher: Manchester Metropolitan University, Centre for Learning and Teaching
Issue Date: 2002
URI: http://hdl.handle.net/2173/84303
Additional Links: http://www.celt.mmu.ac.uk/ltia/issue2/pal_stubbs.shtml
Abstract: Faced with increasing student numbers and the need to provide flexible modes of delivery in a cost-efficient manner there has been a move towards testing out the Internet as a means of reconciling these pressures. This article reports on the processes and outcomes of the development of a web-driven game (theRetailGame) as part of the assessment package to be used on a number of retail courses run in the Business School. The article is in three main parts. The first part by John Pal reflects on the ideas behind the game, and the actions and experiences of trying to develop the game on his own. This is a non-technical section. The second part of the article outlines some of the technicalities associated with the development of the various interactions that were developed, and is reported upon by Mark Stubbs. The third part of the article by both authors outlines the key learning points from the development of the game and the associated collaborative work.
Type: Article
Language: en
Description: Full-text of this article is available at http://www.celt.mmu.ac.uk/ltia/issue2/pal_stubbs.shtml
ISSN: 1477-1241
Appears in Collections: Business Information Technology and Management Science
Marketing and Retail

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