Items where Author is "Keegan, Brendan James"

Article

Keegan, Brendan James, Iredale, Sophie and Naudé, Peter (2023) Examining the dark force consequences of AI as a new actor in B2B relationships. Industrial Marketing Management, 115. pp. 228-239. ISSN 0019-8501

Keegan, Brendan James, Dennehy, Denis and Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393 (2022) Implementing artificial intelligence in traditional B2B marketing practices: an Activity Theory perspective. Information Systems Frontiers: a journal of research and innovation. ISSN 1387-3326

Thesis

Keegan, Brendan James (2018) Social Media Marketing Evaluation Decision Making Processes and the Agency-Client Relationship. Doctoral thesis (PhD), Manchester Metropolitan University.